There aren't many ways to physically evaluate headphones. Yet most people buy headphones only after physically trying them out. Customers can choose any of the headphones in the experience and then immerse themselves in music using the Amplify It Music Mixer app.
The app features six School of Rock musicians playing different instruments. The song was created exclusively for the Music Mixer.
Shoppers can silence any instrument to hear how headphones reproduce each sound.
Interactions are showcased on a huge 10' x 7.6' focal wall for others to view.
In-store audio-accessory sales soared, especially compared to stores that didn't yet have the experience. The Mixer played an integral role in positioning Verizon as the go-to place for mobile accessories.
Executive Director, National Retail Operations at Verizon Wireless
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