Facebook tools like Safety Check and Community Help have become important ways to connect in the aftermath of natural and man-made disasters; Amber Alerts on Facebook has resulted in the rescue of abducted children; suicide prevention and anti-bullying efforts help members of the community in times of trouble. Understanding the strength of the tools to connect people, Facebook organizes the forum for industry experts to gather and talk about how to drive greater social impact in non-profits organizations.
Facebook is showing commitment on building safe and supportive communities. This is the second time the forum took place and the opportunity to evolve the forum’s experience to become the annual industry event with an ever growing Social Good community.
The evolution of the forum's visual identity builds on the strength of the Facebook platform to match people in need with people that can help. The concept of matching is brought to life using the specially designed set of Facebook product icons.