Nike T90 Laser III

Put it where you want it

Laser precision at your feet

The Total 90 Laser III soccer cleat is designed to enhance shooting accuracy through the most advanced shoe-to-ball technology ever created. Whether it's a goal shot or a pass to a teammate, the T90 Laser brings a new technological edge to the game.

My Role
Creative direction and strategy
Experience design
Brand storytelling
Sonos Brand Design
Partners & Spade

Make every ball count

In Fall 2007, Nike's mission was to evolve the game with the Total 90 Laser's advanced ball control technology. To demonstrate the shoe's accuracy, the campaign was supported by a film for retail and digital, featuring Nike's top soccer athletes wearing the T90 cleats and T90 training apparel.

Reversed engineering

A football team plays a scrimmage during their training practice and scores a goal. In reversed sequence, we witness the team's play that led up to the goal to find at the origin the Total 90 Laser III boot.