The Gift of Nike

The gift of sport expressed through products in motion

Create a stage for Nike products

Bring Nike's main sport categories to life through an eye-catching visual display and merchandising solution. Provide stores with merchandise flexibility to illustrate Nike's 2008 Holiday campaign across Europe, Middle East, and Africa regions.

My Role
Creative direction and strategy
Experience design
Brand storytelling
Sonos Brand Design
Partners & Spade

The product is the Hero

The campaign showcases category-specific apparel, footwear and accessories in a dynamic and striking composition—illustrating speed, sport, and style through action.

A nod to the Holiday season

The dynamic actions of the products are amplified through scattered holiday props such as Christmas ornaments, ribbon, and confetti.